The process of Internationalization in Small and Medium Enterprises (SMEs) : "Challenges encountered in the process of Internationalization from product adaptation and standardization perspective"

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This dissertation focuses on the challenges that arise when the SMEs enter into an international market (Internationalization) and adopting international product strategy to survive in foreign market. To be able to gain better understanding of the subject, research questions concerning the challenges faced during internationalization by SMEs from product adaptation and standardization perspective. Challenges in internationalization have been categorized into internal and external challenges. Internal challenges deals with firm specific while external challenges arise from country and industry specific factors. At the same time international product strategy counting product adaptation and standardization has been discussed. The empirical data includes case study of one Swedish company manufacturing assistive listening devices (hearing equipment for hearing impaired people) situated in Halmstad, Sweden. Findings shows that the main challenges in internationalization are socio cultural differences and inadequate knowledge about the foreign market w...