A Case Study on How Chinese Students Use Their Cell Phones in Sweden Compared to That in China

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This study focuses on cell phone usage. By comparing how a group of students use their cell phones in Sweden with that in China, alterant cell phone usage behaviors will be concluded. The study includes a case study. In order to do the research, the author selects a specific group and holds interviews. Three theories are used in this thesis which are: 1) mobile context, 2) switching behavior of mobile users and 3) transaction utility and reference situation. After introducing these three theories, the author concludes six theoretical factors which are combined into one competent framework. Base on the new framework, the author analyzes the result from the case study. After presenting the interview and the results, the author finds that Chinese students use their cell phones less frequent in Sweden compared to that in China. In order to find out the reasons, the author creates goal, emotion, fee, location and habit as the five matching factors which result in those changes. The matching factors are the bridge between the theories and the case study. After generalizing how those factors affect people while using cell phones, future work is to raise up so...