Bilden av EU : En studie av EU som opinionsbildare i Tyskland och Österrike

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AbstractThe opinions about the European Union vary considerably between the member states. There are likely several reasons of this, the following study examines one that ought to play a major role. This study examines the idea that media affects the public opinion. According to the theory of Framing media can not only tell us what to think about, media also has the power to influence how we think about the matter. “Framing: Toward Clarification of a fractured paradigm” by Robert M. Entman works as a main influence of this study. Entman suggests that frames promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation for the item described.The aim of the study is to analyse how the European Union is depicted in German and Austrian newspapers. To find underlying frames in the chosen 114 articles, a comparative qualitative textanalysis has been used. The four, by Entman suggested, items that compose frames were searched, analysed and compared. The result concludes that different frames occur in German and Austrian newspapers. The various EU-opinions in the two countries could with...