Green Transportation External environmental communication

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Climate change is a hot topic today. It is important for companies to take responsibility for the environment. For companies it is also important to communicate their environmental efforts to its customers. The aim of this study is to analyze how transportation companies communicate their environmental efforts on the web. Europe’s largest transportation companies as well as Asian and North American airlines are studied. Companies’ websites were examined and evaluated on several criteria. The study surprisingly showed that a lot of companies did not have any external communication due to unavailable websites. There are significant geographical differences in how companies communicate green. Many transportation companies provide environmental...