”Att visa framsidan är självklart” – Exponering av medier på folkbiblioteks webbsidor.

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Several public libraries are displaying media, such as literature, on the websites of their own. The purpose of this Master’s thesis is to make a survey of the display phenomenon at Swedish public libraries. Therefore the authors of this essay seek to understand why media is being displayed on the websites of public libraries, how it is being displayed and what kind of consequences the displaying will provide according to the respondents. The theoretical framework is based on different theories where marketing and availability defines the equal summary. The choice of a quantitative method such as a questionnaire was obvious since the purpose is to make a survey. Amongst 290 websites of public libraries 115 were chosen to participate accordingly to the author’s definition of displaying, thus libraries that somehow bring out media. 69 respondents chose to take part of this study. Marketing by displaying seems to be the main reason. There is however some factors that imply lack of using established principles of marketing. Though it is a necessity to display in a prime location there are, for instance, few libraries who display at the homepage – a place considered as a prime display location. Commitment to the websites of the community and lack of time are possible obstacles, preventing improvement of displaying. M...