Malmö som stad, upplevelse och varumärke: En diskursanalys av en postindustriell stads framtidsvisioner

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This is a discourse analysis concerning the visions for Malmö?s future. Three concepts are studied to see which meaning these are given in the Malmö context. The studied concepts are ? development (utveckling), industry (näringsliv) and citizen (befolkning). The meanings of these concepts are studied against a backdrop of theories of inclusion/exclusion in general and inclusion/exclusion in the city more specific. Michael Foucault´s notion of a discourse which stigmatizes those not following a behaviour which is defined as being right and normal is central to this. Central is also theories about the post-industrial city and its form and function. The discourse has given Malmö an identity today which focuses largely on the image and reputation of the city. Malmö?s role as a post-industrial city focusing on events and service industry is studied here. This heavily emphasizes the importance of corporations in the future development of the city. Tied to his development is a definition of which roles the citizens of Malmö should take. The citizens shall according to the discourse be resources either to the image or the corporation...