The limitations and strengths of connections;: -a study of network factors and marketing mismatch

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This thesis studies the Biomedicine program at Karolinska Institute. More than 60% of Biomedicine graduates at Karolinska pursue an academic career rather than a career in the industry. This thesis aims to investigate the factors behind this phenomenon. The methodology used is of a qualitative nature, based on extensive interviews conducted with former Biomedicine students and data collected from web-based questionnaires. The results of the study show that a clear marketing mismatch between the industry and Biomedicine students exists. The mismatch is caused by a lack of sufficient information about opportunities available for students on the labour market. In addition, the young age of the program and inbound connections within the academia w...