Study of the effective factors for attracting medical tourism in Iran

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It is confidentially predicted that over the next decade, Asia will have one of the fastest growing tourist populations in the world. Medical tourism in Asia is however relatively new, brought on in the aftermath of the Asian Financial Crisis that led first private hospitals in some Asian countries to seek alternative revenue sources. Nowadays many Asian countries such as Iran with high potentiality for attract medical tourism have sought to enter this market. This paper sets out to determine the effective factor for attracting medical tourists to Iran and examined the actual potential that foreign patients represent based on such as costs, quality and aspect of marketing mix. Also investigated the role of the government and related organizations in this markets. Iranian medical facilities according to special situation of Iran can provide a massive potential f...