Measuring the staff technology readiness: the case of a multi national chemical company operating in Iran

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While studies on marketing have largely taken a dyadic approach, which focuses on direct value-chain interaction between buyers and seller, network theories pioneered by the Industrial Marketing and Purchasing (IMP) group, have explained the facts in terms of the configuration of relationships in networks. Related to this concept, one of the most important tools to develop and interpret the network theory is "network pictures" or "cognitive maps", which is the managers' subjective mental representation of their relevant business environment. (Introduced by Stephan C.M Hennebreg, Stefanos Mouzas and Pete Naude, et al., 2004 [12]). In Iran, however, the academic studies on networks approaches have been started in recent years and some case studies are under development. In this article we investigate the relationships between IS staff and other organizational actors in Bonyad organizations according to the network approach of their managers. Besides as an other study the level of e- readiness is under assessment in the sale department of Iran Khodro Co., referring to the network approach of their managers, and we hope to publish the results as soon as possible in the next article. In this paper we use the parsimonious set of interrelated dimensions as ...