Vem är bibliotekarien? En dammig bokmal eller en informationsexpert? en explorativ undersökning om olika gruppers bild av bibliotekarien.

Nedanstående innehåll är skapat av Mimers Brunns besökare. Kommentera arbete

The aim of this Masters thesis is to explore the image of the librarian from three groups: librarians, researchers and directors of staff from industrial companies. The purpose was also to study the image of the future librarian as the Swedish School of Library and Information Science at the University College of Borås introduces it. As my theoretical framework I used communication theories and marketing theories. I searched answers to the following questions: - Is there any resemblance at all between the common stereotypes of the librarian and the images given by the participants of the survey? - How do the librarians view themselves? - What is the image of the librarian among the researchers who use the services of the library? - What is the image of the librarian among the directors of staff from the industrial companies? - What is the image of the librarian given by an educational institution during the basic education? I contacted the participants and asked them to draw a picture of a librarian and write a short text about the picture. Afterwards I analysed the pictures after methods usually used for propaganda pictures or advertising pictures. To answer my last question I worked with material like course descriptions, handbooks for students and records from the basic education stored in the archive of the University College. The material was of 1993 to 2002. I found some resemblance between the images of the participants and the stereotypes. The most common image was the one of being a librarian as a typically female job. Also the stereotype of the reading librarian was confirmed. Besides the images of the participants were more positive than I had expected. Usually the stereotypes are not particularly flattering. The last question has no simple answer as the institution does not educate librarians any longer, not after 1...