Organizational Identity Construction - A qualitative study made in three different contextual settings

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Our findings show that depending on the contextual setting and what sort of merger an organization goes through, the identity strategies will differ. We see that symbols and values are two objects of relevance in our case companies?? identity strategies, but that there are differences in how they are being used. There is consensus around the fact that values are important to have, however their meaning to each organization differs and it has also proven to be dependent on what position you possess in the company. We have developed a four-fielder in order to further illustrate our findings. The four-fielder consists of four dimensions that we feel are important and that has been highlighted by our case companies in their ide...