E-handel - Vilka faktorer styr konsumentens köp över Internet och då med fokus på hälsokostbranschen?

Nedanstående innehåll är skapat av Mimers Brunns besökare. Kommentera arbete

In today’s IT-community, consumers use the internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has become more important, the question is; what strategy should the IT-salesman use? The meaning of this scientific study is to find and focus on witch the primary factors/aspects are, that controls and is the very foundation for the consumer making a purchase, by using the internet. The purpose is to give companies a clear view of what it is that influence the consumer into buying theirs products, and how this group responds to different strategies and factors....