Hur svårt kan det va?: En studie om kreativitet i arbetet med Melodifestivalen

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The swedish song contest ”Melodifestivalen” is the most popular TV-show in Sweden according to number of viewers. Not only has it managed to remain the viewers’ number-one choice year after year, it has also engaged a lot of the viewers (2, 4 millions in this year’s final) to vote for their favourite song. Melodifestivalen is classified as a creative organisation since it has evident elements of creativity in its process, product and among its employees. Moreover, the organization is structured as a project based organization. The purpose of this thesis is to describe Melodifestivalen from a creativity perspective. The study accounts for creativity in four different aspects. These are Creativity, Creative leadership, Renewal and Value creating and organizational identity. Based on interviews with employees and people from the artist and designing functions, and on our own observations in relation to written theory, we have found that to a high degree, Melodifestivalen’s success can be explained by its creative atmosphere. The organisation’s way of working facilitates the challenge to hold different aspects of creativity without losing focus of or the ability to fulfil its objectives. Furthermore, our study implies that creativity in organisations con...