FOREIGN BRANCH CAMPUSES IN MALAYSIA : STATE ACTION AND CONSUMER CHOICES REVISITED

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This research evaluates the effect and reasons of popularity of an Australian and British Branch University in Malaysia. The intention of the case study-based research was to produce an analytical overview of the countries widespread University twinning programs at local higher education institutes. The socio-economic underpinnings of the Asian Financial Crisis upon the Education sector are analyzed in this context as well. The 1997-98 economic downturn called for alternative means to address the rising problem of unmet demand for skilled labor tha high growth economies such as Malaysia vitally needed. The twinning program was a strategic state action to curb the outflow of valuable foreign currency and human capital while simultaneously creating an revenue stream from incoming international students from other affected Asian countries. Despite the success of the brain drain and brain gain reversing idea, increasing costs and lower cost education destinations such as China, Indonesia or India may limit Malaysia's potential in the future. This paper argues that state actors need to remain pro-active in maintaining the country's growing reputation for quality "foreign" education in Asia. The thesis aims to highlight the current consumer choices for foreign branch universities in the midst of the multitude of local private higher education institutes, the impact of the rising influx and origins of i...