Nyhetsmedia på Internet – journalisters förhållningssätt till Internet som nyhetsmedium

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The main purpose of this Master thesis is to investigate the journalists' attitude towards Internet as a news medium. The thesis also gives a general synopsis of the changing role of news media as enter the scene of Internet. The major part of this study consists of empirical studies though there is not much research-work made in this area. This case study is based on qualitative interviews of journalists. This method was the most suitable as the aim was to see tendencies and attitudes in a more individual light. The interviews were made in May and August 1999 at Göteborgs-Posten, a newspaper located in Gothenburg. Nine interviews were made with journalists of different positions, mainly staff from the department of finance and economics. The study focuses on four main areas of interest: (1) Relations strategies (2) News selection (3) Users (4) Internet The results indicate that the journalistic profession has not changed notable although a new group of journalists has entered the scene. These journalists have gained an expanding role, as the Internet demands more of the publisher. It is in the attitude towards Internet and online-publication one can note great differences among the journalists of the study. Two categories were identified, which differ in their view of Internet and the journalistic opportunities. The first type can be described as a traditional approach and the second as a more visionary approach. To clarify this differentiation some generalisations had to be made which make it less certain to find any of these two types...