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This paper exemplifies how the physical environment affects clients' experienced service quality and how companies work with the physical environment. In the empiric study, we conducted a case study and studied two hairdressing saloons. The study showed a connection between physical environment and experienced service quality in the business of hairdressing. Owners of hairdressing saloons perceive that a combination of the personal meeting and the physical environment influence the clients' general impression and their experience of quality. The managers at hairdressing saloons use physical evidence in their servicescape to strengthen clients' experienced service quality and to create an experience to their clients. Furthermore, hairdressing saloons spend a lot of time working with details and creating homogeneous surroundings to help the clients remembering the company and its services. To achieve an experience for their clients, ha...