Strategy implementation in the construction industry

Nedanstående innehåll är skapat av Mimers Brunns besökare. Kommentera arbete

Background:After immense criticism, the Swedish government requested an investigation concerningthe construction industry. The report concludes that the inactive competition within theconstruction industry entail that the industry continuously delivers the same products, inthe same way. Gabrielsson & Lutz (2002), states that the market condition and the longhistory of static competition within the construction industry has led to low productivity,high consumption of resources, large influences on the environment, higher costs and alack of qualified labour. The construction industry is now dealing with an increasing competitionand evidently decreasing subsidies from the government, that will continue to influencethe construction industry, and the companies, which therefore must work hard tosustain and increase their competitive advantages.Purpose:Describe how a construction firm could integrate the strategy with the operative work onthe project level in order to sustain and develop their competitive advantages in a growingcompetitive environment, by implementing a balanced scorecard (BSC).Method:Since the problem and the subject are complex and vast, the authors started the research bystudy a wide range of literature, articles and journals. Three interviews were made with aproject leader working at the site, operative level, and two managers working on the strategiclevel, in the line organization above the project leader. With this selection the authorsaimed to see whether the three experienced the organization and strategies the same way.Conclusions:The authors have concluded that NCC needs to go from being a very decentralized organizationto be more of a centralized one. The centralization concerns purchase, coordination,industrialization, and project selection. The strategy has to involve all of these factors. NCCneeds to coordinate the retention of knowledge and newly found solutions. They also needto have continuing processes of development and improvement concerning this retention,which in favourability should be located on a national level. This could raise NCC’schances to achieve increased efficiency, decreased costs, better quality and environment.The authors further believe that NCC needs to strengthen their focus on industrializationon a national level, while letting the project orga...