The Internet's affect on buyer-seller relationships: two case studies within the financial industry

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This thesis aims to study if the Internet affects the buyer-seller relationships. By exploring, describing and somewhat explaining how the Internet affects the exchange and adaptation processes within a relationship, from the buyer's point of view, achieves the overall purpose of the study. Two case studies were performed in the financial industry and the two companies both had long-term relationships with a supplier of external funds. The Internet showed to have most affect on the information routines in the exchange and adaptation processes within the relationship. A major finding is that social bonds, or relationships between companies are not affected by the use of the ...