Elektronisk handel och självreglering -möjligheterna att via självreglering skapa ett förtroende för och främja utvecklingen av elektronisk handel?

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To business owners and consumers electronic commerce means new conditions and possibilities. Often and specially at the Internet information between consumers and sellers is asymmetrically distributed. Among the consumers there is a shortage of confidence in electronic commerce. In order of a positive development of electronic commerce it´s important to find a solution to the shortage of confidence. Confidence may be created by legislation or by self- regulation. This master thesis investigate whether a self-regulation may establish a confidence in and promote the development of electronic commerce. Self- regulation means different kinds of marketmechanisms. Examples of self- regulation are well-known brandnames and recommendations or guidelines for marketing. Even if self-regulation may establish a...