Det Webbaserade kundmötet : En teoretisk analys av användares erfarenheter, upplevelser och attityder i mötet med kommersiella webbplatser

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This paper aims to discover if the customers meeting with a company’s website can be described through theories derived from both web usability and theories concerning physical meetings between customers and salespersons in a traditional way. The conducted research involves five interviews as well as participating observations witch where analyzed with a hermeneutical approach. The most prominent results are that the web based customer meeting can be described through both of the theoretical perspectives witch results in a broader and more colorful por...