This study aims to explain the situation in the Swedish CGDI (Computer Game Development Industry) today, question the role entrepreneurship as an economic force might have played for the development of the Swedish industry and what should be emphasized among game developing firms for future growth. The result shows two sides of the matter as there is an ongoing consolidation in the CGDI, on a Swedish as well as on an international level, at the same time as the industry is diversifying through new platforms for gaming and firms that niche themselves by for example specializing on smaller parts of game production. Results from the research also show that entrepreneurship has proven to be an unavoidable trait in order for companies to become successful on this market, at the same time as it has created a conflict. Many firms have failed and either been bought up or gone bankrupt because they have lacked the ability to combine their creative and innovative skills with entrepreneurial ambitions, thinking that one would give the other. To some extent this reflects, according to the research, the traditional self image among many game developers of themselves as unique from other types of firms and industries and that they do not need other competences than just being skilled programmers. This self image might partly be a cause why there is a situation today where the industry has a hard time gaining a serious image in society, but rather just get attention for its content and effect on children’s behaviour. This is however changing, as the industry is standing before a shift; more and more people within it have realized that in order for the Swedish CGDI to survive and also maintain an internationally competitive position, it has to gain a more influentia...