Abstract
Title: Veckorevyn.com. A study from power relations in the world of blogs
Author: Klara Sigfridsson
Department for Media and Cultural Studies, Malmö Högskola
Tutor: Kristoffer Gansing
This is a report that aims to research upon Fairclough´s Critical discourse analysis to emphasise the power relationship between professional bloggers and former amateur bloggers at the fashion-entertainment web page Veckorevyn.com. Professional bloggers as they appear in the research object and their power within the Media seem to be a subject that is very relevant these days. This paper will look at different factors that make professional bloggers popular and as an example on their responsibility as a role model. However, amateur bloggers do have an importance in this discussion as they are more and more competing with the professionals. In addition, the identity perspective has an interplay with the critical discourse analysis discussion as it plays a large role in the genre that Veckoreyvn.com suits into.
To make this research, the qualitative interviewing method has been used. These interviews and other litterature to the theoretical foundation have made this analysis as relevant as possible. The analysis is build on the critical discourse analysis and its three dimensional model and to turn the identity discussion in a relevant direction that Fairclough´s three dimensional model not can offer, Giddens identity perspective has been used.
The results this report has given is that professional bloggers have a popularity within the blog world that leaves them with certain power instruments, in which they maximise in their blog texts. The report has only been interested in analysing the texts by the bloggers from the mentioned perspectives. Ebba Von Sydow and Caisa Janson are the example of the established bloggers ...
