Nature-Based Tourism in the Cuyabeno Reserve of Ecuador- A Choice Experiment Survey

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Ecotourism is a strong and upcoming branch of the traditional tourism industry. Is there a strong demand among tourists for travelling in accordance with ecological and ethical principles? This study uses an established framework for the definition of ecotourism to estimate the demand for some ecotourism criteria among visitors at the Cuyabeno Reserve in Ecuador. A survey based on the Choice Experiment (CE) method is used to elicit preferences among Cuyabeno visitors. The survey shows that there might be a significant willingness to pay for higher qualities of guiding and more ecological means of transport along the Cuyabeno River. The results are subsequently discussed to say something about how the implicit value of conserving the local ecosystem is linked to the results. To provide these criteria might also imply positive externalities that will not be cap...