Musikens påverkan på varumärket i TV-reklam

Nedanstående innehåll är skapat av Mimers Brunns besökare. Kommentera arbete

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand's image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co. Our study has shown that music can be used to communicate the brand's values and message to the target group and strengthen the brand's image. Furthermore, music genres can be used to attract target groups to the brand and affect their attitude towards the brand. Music contr...