Corporate identity through graphic design

Nedanstående innehåll är skapat av Mimers Brunns besökare. Kommentera arbete

The degree project has been implemented abroad in Brisbane, Australia. A literature study has been performed parallel to the practical work within the subject »Corporate identity through graphical design«. In this study deeper research has been made concerning the establishment and manifestation of a corporate identity and its program. The knowledge given from this study has been put into practice through two larger projects. The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporate identity program was designed for a new company. The company is a fitness centre, called Knockout Fitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow and Boxercise but also Aqua aerobics. They needed a full corporate identity program including a logotype, business card, letter paper-paper and address labels. The second project was carried out at Queensland University of Technology in Brisbane. A promotion campaign was designed for the Department of Visual Arts, which included two information folders and one advertisement...